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3T media Technologies Pvt Ltd is a digital marketing company, providing various online marketing services for worldwide business organizations, Internet marketing ,Feature films promotions, Personal Branding, Celebrity Branding, SEO (search Engine Optimization), SMM(Social media Marketing), PPC, Email marketing, Lead generation and many more, These are useful for who want to significantly enhance presence as well as Sales,Leads,Branding and Profits.

3T Media Technologies believes “Creativity is a tool of power to drive changes in businesses or individuals.” Our in-house creative expertise creates a unique combination of online marketing sales, media sales and retail marketing sales. We look at 360 degree creative development opportunities in digital and social media. We work with the most effective media tools and channels. We help our clients through various media platforms to enhance their brand image and revenue with a complete suite of online advertising solutions.

We offer a various range of digital media solutions to increase brand awareness and generate more qualified traffic to your online properties. We build a custom digital marketing strategy to meet consumer needs successful and understanding those objectives helps define through social media channels. Our mission is to improve their online identity with latest tools.

Share your goals and dreams with us,our successful SEO strategy starts with a clear understanding of your goals or your business. We build your brand identity to reach your target audience. We promote you and your company on our digital platforms.

We create and use different types of online methods to promote you such as creating optimized content strategies, keyword research and analysis, page title optimization, media optimization, linking strategy, social Media, digital monitoring, strategy development, social marketing execution, content strategy, community management, social telemarketing, mobile marketing, portal, blog or face book marketing effectively.

3T believes transparency in our Internet marketing services. You receive regular updated reports and we encourage you to understand every step of our complete process. Our results are distinct deliverable s that you will be able to see and measure within short time. We pride ourselves to bring out world class services for our clients.
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3T Media Technologies believes “Creativity is a tool of power to drive changes in businesses or individuals.” Our in-house creative expertise creates a unique combination of online marketing sales, media sales and retail marketing sales. We look at 360 degree creative development opportunities in digital and social media. We work with the most effective media tools and channels. We help our clients through various media platforms to enhance their brand image and revenue with a complete suite of online advertising solutions.

We offer a various range of digital media solutions to increase brand awareness and generate more qualified traffic to your online properties. We build a custom digital marketing strategy to meet consumer needs successful and understanding those objectives helps define through social media channels. Our mission is to improve their online identity with latest tools.

Share your goals and dreams with us,our successful SEO strategy starts with a clear understanding of your goals or your business. We build your brand identity to reach your target audience. We promote you and your company on our digital platforms.

We create and use different types of online methods to promote you such as creating optimized content strategies, keyword research and analysis, page title optimization, media optimization, linking strategy, social Media, digital monitoring, strategy development, social marketing execution, content strategy, community management, social telemarketing, mobile marketing, portal, blog or face book marketing effectively.

3T believes transparency in our Internet marketing services. You receive regular updated reports and we encourage you to understand every step of our complete process. Our results are distinct deliverable s that you will be able to see and measure within short time. We pride ourselves to bring out world class services for our clients.

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Social Media Marketing: Introduction, Scope, Implications, Strategy And Conclusion

Introduction:

Social Media Marketing (SMM) has been the buzz word for some times now. With the huge growth of social community users while virtually everyone is associated with a social network, it’s relatively a bigger platform to promote products and services. Whatever may be your business size, small, medium or large, you can always promote your business online. With a possibility to reach out a large community of users, this common platform provisions for a huge market potential with strategic promotion.

Social Media Marketing is not just opening a social profile in the famous social networks like Facebook, Twitter, LinkedIn or MySpace. It is actually being updated with the social profiles and about consistence maintenance of the profiles as such. When I speak about maintenance, it simply means that one should be updated with the social networks and he should continuously try to reach the new users with aggressive promotion strategies. You can promote your brand products and maintain an online reputation with continual buzzing through social networks. The most important aspect of social media is to be in touch and be accessible to public. Social networks virtually never sleep and are up 24X7. People can find you working round the clock and this is one of the biggest advantages of social networks.

Scope:

With the development of Web 2.0 technology there is a significant improvement noticed in social networks. Virtually every person is connected to some of the social networks and many out of them are with multiple network profiles. With a wider audience base Social networking platforms can be used effectively as mass promotion platform. Social Media Marketing is having the same set of goals as it is with the real world marketing scenario. It is no different from the marketing strategies that are needed for brand promotion. It is basically to convert the possibilities to persistent business with good returns on investment options. This can also create a possible havoc if not handled properly and professionally. Still the SMM has a rich potential to reach virtually unpredictable traffic within a limited span of time. This is also one of the cost-effective ways of promotion of web business with structured approach and dedicated participation. This strategy of marketing and promotion generally adds up to your existing promotion strategies without influencing them and thereby creates a summing up effect all together.

Implications of Social Media Marketing:

With the huge radical growth of social networks and the enhanced adorability of such networks among internet population, the applications of SMM have attained high demand. People use it as a platform to promote products, brands and services. They adore it as a consistence way to stay in touch with their targeted customers. They reach out to share their resources with millions of the similar minds and there by create a network of thought-groups.

* Understanding Customers’ Reviews:

Your presence on social networks and consistent interaction with people can add up to build a trust and reputation among the mass as a whole. With regular view-exchanges among the social communities you can expect many returns in terms of understanding prospective customers’ choices and tastes. You can be a part of groups or can create your own community of users and discuss about various dimensions of your newly lunched products and the services to get their critical views. This helps in understanding the people’s needs and can help any business to become more customer-centric in approach.

* Enhance Credibility of Business:

From the credibility point of view, if I discuss, social media acts as a booster to your online business. You become an open-book for your customers with your presence on social platform. By resolving queries and negativities with your customers, you can provide them a warm atmosphere to discuss live with your business. With an open forum to resolve professional issues, you enhance your credibility as a trusted business runner.

* Increase website traffic:

Being present on social platform allows you to connect with numerous users worldwide sharing similar thoughts. With professional promotion strategies and regular interactions you can make your community members share information about the hottest offers promoted by your website. This enhances possibilities for unique and repetitive visitors to your website and adds up to the traffic-counts for your website. You can also expect referral traffic from the community of the community members and thereby can expect exponential growth in traffic for your website. Website traffic counts as popularity of your website and helps you to gain search engine reputation.

* Increase Search Engine Ranking:

Once you gain reputation among the search engines the popularity of your website increases and this helps to gain search engine rankings for your websites. You can also develop numbers of back-links with your promotional materials like Blog posts in social media. Creating a high quality and informative blog content can spread like fragrance in the entire social network and can also help you to achieve back-links to your website. This again becomes beneficial to gain ranking in the search engines.

* Better ROI:

Once you set up a perfect set up with brand promotion, you can expect high volume of traffic and enhanced back-links as discussed earlier. This increases possibilities for sales conversion and helps you to attain better returns on your investments.

Social media marketing can go to an indefinite depth by establishing reputation and enhancing your customer-base. It can directly affect your business returns with appropriate promotion strategies. Now let’s have a close review of the strategies adopted for social media marketing with their significance on business promotion.

Strategy#1: Research social behavior of the market you target:

This is one of the most basic strategies for any marketing promotion and this works as well for social media marketing. Once you have a concrete view upon the trends with your targeted community following the trend is quite simple. If you have a better idea with you to implement, that is also possible after reviewing the market trend.

Strategy#2: Adopt social networking:

Facebook is quite famous for its deep reach with highest participation of people in various communities. A recent study has disclosed around 500 million active users in facebook alone out of which almost 50% of the users actually log in to facebook everyday and spend around 800 million minutes per month on facebook. You can create an account in this huge social network and share your profile, your likings, your pictures, videos and announcements through the walls. This is one of the most accepted strategies of social media marketing with significant return.

Strategy#3: Promote your business with you-tube video account:

Once you reach out to the social media and understand, you must be aware how much online video are in demand. To take advantage of online videos you can search out the interests of your targeted customers and post similar line videos that are appropriate for such prospective customers. With online videos you can also promote your business through interactive learning sessions.

Strategy#4: Content sharing:

This is one of the finest social media marketing strategy that account huge appreciation from the intellectual community. High quality contents are always in demand among the online readers. Sharing high quality content through social community can help to create appropriate vibe as a marketing strategy.

Strategy#5: Blogging and Micro-Blogging:

Tapping a market through Blogging and Micro-Blogging can be a fun-filled experience. You can be in touch with your targeted customers through your blog. You have to up-date your blog on regular basis so as to put something new for the online reader community. Micro-Blogging application like Twitter is a great tool to stay in touch with your social community with micro-information sharing.
Apart from the above five strategies you can also go for RSS-feed, Pod-casting, Video-casting, forum-marketing, social shopping, interest groups etc. as strategies for social media marketing.

Conclusion:

Social media marketing is the most promised upcoming tool as a marketing promotion activity. It has a deep and long lasting impact in the mindset of the customers and it can be a effective strategy for maintaining uniform reputation among a vast section of prospective customers. The results may not be observed from the day one, but over a long run it can surely have a remarkable difference on the marketing promotion scenario. In this evolving world of internet and social communication, this tool is the future of marketing and strategic promotion.

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Fundamental Elements of SEO Marketing in Los Angeles California

SEO marketing in Los Angeles California supplies local proprietors with countless opportunities to increase profits and expand brand recognition. L.A. business owners that learn how to effectively utilize search engine optimization strategies will be rewarded with multiple benefits, including achieving higher search rankings than competitors.

Embracing SEO marketing in Los Angeles California is a necessity for any company that wants to conduct business online. This region is one of the most competitive markets in the world and consumers are some of the more demanding. They expect to be swept off their feet with the latest and greatest advertising methods.

Los Angeles has built a reputation for being an industry leader in developing advanced marketing techniques. Local companies have access to an incredible amount of talented people. Whether a business needs a marketing professional, video production crew, actors, musicians, or graphic designer, chances are they can select from the cream of the crop.

Search engine optimization is one of the key factors for having content properly indexed via search providers. SEO strategies have to be incorporated into every type of online marketing strategy including web design and content, blog posts, articles, how to videos, podcasts, and social media marketing.

There are numerous online marketing methods that can be incorporated. Choosing the most appropriate ones can sometimes be confusing. Few companies have the budget or staff to take advantage of every available strategy.

With that being said, Los Angeles companies need to incorporate as many techniques as possible to remain competitive in the market. The main purpose of SEO marketing is to develop an expansive online footprint via major search engines and niche search providers. In addition to boosting search placement, SEO also helps people find local businesses using different keyword phrases.

Business owners need to establish training for their staff before implementing SEO marketing. This can be accomplished by enrolling employees in a marketing training course that can be conducted online or in a classroom setting. Another option is to hire a marketing consultant to provide training.

Additionally, owners need to create a strategic marketing plan. Online marketing involves weaving multiple ad campaigns together to expand web presence. Creating a plan helps to assure everyone understands the steps that need to be taken to obtain desired results. It also aids in monitoring ad campaigns to determine accurate return on investment.

Employing a marketing consultant can be advantageous for businesses that are unfamiliar with Internet marketing practices. Experienced professionals can offer suggestions to facilitate the circulation of marketing campaigns and earn a higher rate of return.

Perhaps the most crucial factor of SEO marketing is learning how to interconnect published content and advertising campaigns to attain an advanced level of quality back links. Link building online is a valuable strategy that is used to connect content internally on websites and blogs and externally to other websites, blogs, directories, and social media networks.

Link building can be achieved using different methods that include: connecting website and blog content; article marketing; online video and podcast marketing; social media; and publishing company information to local search Los Angeles California directories.

Establishing a distinct reputation in L.A. can be a challenging task, but with the proper methods and marketing team it can be achieved. One affordable remedy is to employ the services of a marketing agency to assess which methods will provide the greatest results.

It can be advantageous to hire an SEO marketing company in Los Angeles California because they have a good feel for the market. Local companies better understand the types of ad campaigns that Angelenos will respond to favorably. Take time to consult with several agencies to find out what they offer and how they can improve your company’s bottom line.

Simon Volkov is the founder of Online Marketing DNA; a full-service agency specializing in SEO marketing in Los Angeles California. We offer customized marketing packages to L.A. business owners ready to integrate Internet marketing. Learn more about benefits of SEO at www.OnlineMarketingDNA.com.

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Methodologies For Introducing Social Media Marketing Into Your Small Business

Social media marketing has forever altered the manner in which companies can engage with customers. Businesses that include this strategy in their marketing arsenal can have access to valuable tools that can catapult their company to new heights.

On the other hand, social media marketing calls for solid dedication to the tasks. This strategy involves much more than establishing Facebook and Twitter accounts. Instead, it’s about interacting with consumers and business associates in a welcoming and friendly setting.

Social marketing is an affordable way for small business owners to expand market reach and develop brand recognition. Entrepreneurs often find it advantageous to hire a social media marketing consultant to become educated about available methods and create a marketing plan.

Nearly every type of marketing campaign can be advertised through social networking groups. Consequently, it’s advisable to learn as much as possible about the various methods and how to promote each strategy through social venues.

It’s also wise to spend time researching the different social networking communities. It’s good to look for groups that attract a large number of people, as well as niche groups comprised of individuals enthusiastic about what your small business offers. Join a few groups and find out how people communicate and what type of information they are looking for.

The biggest mistake people make when starting out in social media marketing is not spending time developing relationships. Instead of starting out trying to sell products, spend time asking and answering questions. Provide valuable information that helps people with their problems and you’ll quickly gain recognition as an industry expert.

A soft sale approach is better received in social marketing venues. People don’t like aggressive sales people and will quickly block companies that they don’t respect. There is no reason to engage in ridiculous promotions or aggressive sales tactics in this venue. In fact, doing so could cause repercussions that are hard to overcome.

One approach that produces favorable outcomes is offering incentives and bargains. A lot of companies that utilize Facebook and Twitter provide incentives such as an informative report or discount coupon when people become a fan of theirs.

Regardless of the incentive offered, it needs to be something that people desire and feel is valuable. If they benefit from the incentive they will eagerly tell others about it. Most business owners realize that word-of-mouth advertising is one of the best marketing strategies, so make certain your giveaway is something others will want to tell their friends or associates about.

Once companies establish a good fan base they can use social media to showcase their advertising campaigns. Almost every networking community provides tools that let members share information with other people within their group.

Countless success stories have occurred because of social media marketing. Most people realize there is strength in numbers. Businesses need to constantly strive to build their social groups so they can expand their reach. This is why it’s smart to participate in several networking communities.

Since social marketing advertising is still fairly new, it is recommended to have employees participate in a marketing training course. Personnel needs to become knowledgeable about the different types of online marketing strategies and how they work, as well as online etiquette.

Leaping into social marketing without adequate training can be an enormous mistake. Many small business owners fail to realize how far-reaching online marketing can be.

While exceptional ad campaigns can build consumer trust, poorly produced campaigns can turn a company into a laughing stock. Don’t put your company at risk. Instead, take time to learn about the pros and cons of social media marketing or enlist help from a marketing agency or consultant.

Online Marketing DNA offers a unique approach to social media marketing to help small businesses expand their market reach. We are a full service SEO company that provides customized marketing packages, SEO consultations, and VIP coaching. Get started today at www.OnlineMarketingDNA.com.

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Marketing Options and Options in Marketing

In today’s competitive world where competition is at its peak, customers are no more emotionally driven and flooded with products from every sphere of the world, marketing as a practice has emerged as the most important activity and has got due importance by the corporates. After globalization, most of the firms have identified the need for specific courses in marketing as they are now expanding their reach from local to global market and not only deal with physical products but also offer various services which demand designing of special marketing programme and an urgent need for competent managers.

Therefore, in order to meet the industry demands, there are several courses being offered by most of the institutes which include both- long term and short term courses like PGDM Marketing, MBA Marketing, Certificate courses in Marketing, six month diploma courses in marketing etc. Short term courses are designed and suitable for working executives, and also for those who do not have any formal degree in marketing but are determined to excel in the field of marketing whereas full time courses are good for the candidates who are yet to pursue and complete their professional education, clear with career goals in advance and zest to have an in-depth knowledge of marketing.

The PGDM Marketing or MBA Marketing offers an opportunity to students to learn various related fields of marketing like consumer behaviour, international marketing, brand management, integrated marketing communication, rural marketing, retail marketing, event marketing, services marketing, customer relationship management, strategic marketing, B2B marketing, distribution and channel management and other important areas besides core marketing papers. Exposure to these subjects not only give an in-depth knowledge but also sharpen the expertise and skills of managers thus helps them to become a thorough marketing professional who can balance the expectations of various stakeholders of the firm- customers, owner and society at large. They will also be able to contribute to the long term sustainable competitive advantage through proper scanning of firm’s micro and macro environmental forces.

The marketing programme offers many multi-faceted career choices in planning & strategizing, communication, brand building, customer relationship management, distribution & supply chain management, retailing, and marketing research, etc which not only offers exciting career options and lucrative rewards but a speedy growth in the career graph of the managers. It offers a unique opportunity to fresh graduates and experienced persons who want to enter the challenging area of marketing where professional growth is limited only by their aptitude, objective and application. From just being an executive, a person can go up to the level of VP Marketing. Eligibility criteria to apply to any full time (two year programme) especially in case PGDM marketing or MBA marketing is Bachelor’s degree in any discipline with 50% marks in aggregate recognized by Association of Indian Universities/AICTE as eligible for postgraduate studies in management. In case of short term courses, candidates with 10+2 can apply.

Ms. Shyama Labh is faculty in marketing at Asia-Pacific Institute of Management, New Delhi. Ms. Labh holds a commerce degree in graduation from Barkatullah University, Bhopal; MBA (Advertising & PR) from Devi Ahilya University, Indore and a Diploma in Internet Architecture from Software Solutions Integrated (SSI), Bhopal. Ms. Labh is a member of All India Management Association, Delhi Management Association and The Association of Indian Management Schools (AIMS) International, Houston. Experience: Ms. Labh has over four years of experience in industry and teaching. She has been teaching subjects like Advertising, Brand Management, Marketing and Event Management at graduate and post-graduate level.

The Top 10 Reasons Your Online Marketing Fails

If you are in the field of online business you must have heard of online marketing. Internet marketing, online marketing, e-marketing and web marketing are just the same terms to describe the use of the internet in marketing and promoting your products, services or business. In recent years, online marketing has provided global consumers a higher distribution of information. With today’s increased competition, you must possess the skills and capabilities to attain success. Every success story entails hardships, ups and down, but it’s up to you to learn how to avoid the pitfalls with online marketing. That’s why we are going to discuss the top ten reasons online marketing fails.

Reason #1: The lack of effort and time needed to learn new information about online marketing.

To reach the success you are aspiring to obtain, you must spend adequate efforts and time learning what can lead you to it. Get as much as new online marketing information you can and take time to study them before you use of them for your company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing new online marketing strategies. Wide varieties of new information are available throughout the web; just encode an online marketing in Google and you will find what you are looking for. Never stop craving for more and new information, techniques, or techniques about online marketing for you will never grow personally or financially if you are not learning something new.

Reason #2: Similarity with other online business websites.

To increase customer’s interest, your website must be different from other online business web pages. Visitors get easily bored if they browse and always see the same products, content, and pictures. In order for your online marketing to be successful, you should make your website distinguished from your other competitors. Always make use of unique online marketing ideas when creating your web pages, for it will matter a tremendous amount when trying to attract more potential customers.

Reason #3: Your website is confusing and inconvenient for visitors.

One of the reasons for using online marketing is to promote your products or services to your target audience on the internet. Having too many products, pictures, links, etc. in your web pages can cause confusion and a confused mind will take no action; thereby leaving you without the number of customers that you could and should attract with your online marketing efforts. Try to be simple and focus on a particular product or service with your website. Making sure your other products are in the background of the main product or service you would like to promote. A long navigation system will make people get tired of finding what they want and can cause them to prefer other convenient sites.

Reason #4: Your website is just a sales presentation.

Increasing your sales may result from online marketing, but you must not totally focus on sales alone. Online marketing will benefit you if you provide useful information about your business within your website and attract more potential and actual customers to purchase your products.or services. Most of the time sales do not arise from the first visit, so make use of your online marketing techniques such as providing free information, tips or newsletters to give visitors a reason to come back to visit your website.

Reason #5: Failure to set specific demographic targets.

With online marketing, setting a specific demographic target is very important because you will be more focused on what type of customers you want and what you must do to attract them. Failure to settle the target will increase the risk of failure when promoting your products, services or business; moreover you will not gain the full benefits of online marketing when it comes to increasing your sales and growing your business.

Reason #6: Unsecured ordering pages.

Security for any type of investment matters for almost everybody. Unsecured ordering pages will greatly cause your business to lose sales which contradicts the goals of effective online marketing. Numerous free secure ordering forms are made available on the internet, so this should never be an issue.

Reason #7: A lack of back links to your website as a useful strategy in effective online marketing.

Providing links leading back to your website from a high ranking web page will also give your site a high rank. Linking is the key to success in having your website found on the major search engines and will bring traffic to your website; therefore, increasing you number of potential and actual customers.

Reason #8: Lack of perseverance.

Most businesses fail online due to lack of persistence and giving up too soon. Online marketing will take a lot of time to fully succeed. It could even entail years to become a major player and to develop strong customer relationships, build partnerships and see financial rewards.

Reason #9: Insufficient follow-up.

Within any business following up with a prospect or customer is very important because it will provide you with more of the same types of results that your business desperately needs to grow. Online marketing often fails because many companies fall short in following up with its online visitors; thereby, stunting the growth of brand awareness.

Reason #10: No promoting your website.

Increasing the consumer awareness of your online business can leverage your success. Several online marketing elements and strategies can be used to promote your website, increase traffic and attract more customers. If you lack the funds to pay for promotions, you can use many free ways of advertising your business awareness online such as participating in forums, chats and submitting free links to search engines.

You will need all the help you can to survive in this competitive marketplace, so make use of the online resources you have to gain greater success with online marketing and learn from these failures. Prepare yourself properly and get ready to do what you must due because the success of your business online is in direct proportion to your knowledge gained from other’s mistakes.

Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://AssassinMarketing.com or contact us at 866-998-8641.

7 Myths About Marketing in Economic Downturns

In an ideal world, marketing activity would be self supporting, always pay back multi-fold what it costs to execute, and be effective in reaching every potential buyer in the appropriate sector all the time. But in the world where the sky is blue, marketing activities are driven by several factors, including perceptions of the company and the head marketer there, economic forces that drive consumer behavior of all types and factors beyond your control.

As a result of these factors, marketing budgets are at the mercy of the reactions of the company to these perceptions. Many of these perceptions are flawed, skewed, marred by history, personal experiences of senior management, and most have no historical precedent or foundation.

Myth #1 – “Our brand is strong enough not to need support for the duration of the downturn.”

Fact: Few brands are strong enough to survive without advertising, product promotion and customer service support. Brands are like delicate houseplants – they need attention, support, bolstering, and polishing, (the marketing equivalent of nutrients, light and water) – or they will wither and shrivel to a shadow of their former self. This is not a position you want your corporate brand to be in when the growth engine for the economy revs back up.

Myth #2 – “If we cut back on marketing spending, we can use the money for other things internally, and increase the budget when things get better.”

Fact: Studies have shown that once that budget gets cut, it takes a herculean effort and a strong internal champion to boost it back to its former levels, and even if it does increase, there are much stronger conditions of ROI attached to its implementation. Once those funds are allocated elsewhere, they tend to stay there – after all, that other department doesn’t want to give them up either.

Myth #3 – “Nobody’s buying anything, advertising and promotions are a waste of money.”

Fact: Many studies conducted by prestigious business publications and university think tanks have come to the same conclusion based on the data they gathered on U.S. and in some cases global companies: Those that reduce their presence in their key service markets are in a far worse position in terms of profitability, market share and market competitive presence when the downturn eases and profitability growth returns than those that maintain their marketing activity levels. Those companies that are so bold as to increase marketing activity stand a great chance of taking market share from their less aggressive competitors and can rule the category if the downturn lasts long enough.

Myth #4 – “We can cut back [on marketing] now, and then ramp up quickly when things get better.”

Fact: This strategy has proven disastrous time and again, especially for companies that have inefficiencies inherent in their design, or product delivery channel. That inefficiency won’t allow them to “ramp up quickly”, since by that very inefficiency they will effectively always be “late” when timing the market – they are not market leaders but laggards, and thus the ramp-up activity gets started late relative to the buying cycle, and their more nimble competitors have already beaten them to the punch.

Myth #5 – “We should examine what’s working for us, and cut out everything else.”

Fact: This is not really a myth, but a knee-jerk reaction to a short-term slump in sales gross. Good marketing departments should be doing exactly that on a perpetual basis, not just when times are tougher. Why would any marketer worth their pay continue programs that didn’t work, effectively dragging down performance across the board and wasting money.

In addition, there should be metrics built into any campaign so that there is a way to “take the pulse” of its success, and mid-course correction is possible to boost effectiveness and increase ROI on a continual basis. Further, in some channels, there is a cumulative effect that blurs perceptions of what’s working and what’s not – interdependencies exist between channels that are not planned or scheduled but that live in the customer’s mind and trigger sales inadvertently. Cutting out what can’t be measured accurately hampers this effect, dragging down results with no apparent reason.

Myth #6 – “Marketing spends more money than any other department, they have the most room to cut budget.”

Fact: While spending may be a measure of power in some corporate structures, at least informally, return is really what counts when its budget review time. Marketing is one of the few departments that can actually point to contributions they make directly to the bottom line. There is a proven cause-and-effect relationship between sales gross and marketing expenditure for larger and enterprise-size firms. Increased spending in the IT department might yield long-term benefits, but better servers don’t often move more product, unless the product is server space. Cutting the marketing budget only reduces the opportunities available to build market share, boost product awareness and memorability in the mind of the consumer, and dampens profitability in the long run.

Myth #7 – “All of our competitors are pulling back advertising and media expenditures to save money, so we should, too.”

Fact: This kind of lemming-like sheep thinking can destroy your company! Your Mom knew better than this when you used the excuse “All the other kids are going, why can’t I?” and her response was likely something along the lines of “If the other kids jump off the bridge, are you going to jump, too?” Despite being competitors, their financials likely look a bit different from yours, and it’s foolish to think that you can mirror their moves and be successful – at best you will be equal! The smart money here is being used to take market share from your more timid competitors, by increasing presence and exposure, and cutting other less-than-mission-critical expenditures for a short period to accomplish it.

Bonus!
Myth #8 – “We should downgrade the quality of our marketing materials, use a cheaper creative agency, and mail out less frequently to save money.”

Fact: This set of moves will actually cost you both in the short- and long-term. You might save a very small incremental amount on cheaper paper, shorter, smaller brochures, cheaper handouts, smaller tradeshow giveaways – but the damage you’re doing to your brand and the resulting poor reflection on the company as a whole does far more damage than can ever be repaired by spending those few dollars later to try and fix it.

Not to mention shaking the confidence of your customers by giving them a visual representation of how poorly your company is performing! “Gee, they must be in trouble, this looks like cheap junk. Maybe I’d better take my business to the other company that’s likely to be around to support their products down the line,” is the thought you’re promoting by reducing quality in your publicly released materials.

Good design often costs less than bad design, due to fewer creative iterations, fewer miscues, greater effectiveness and higher return. Jumping ship from the agency you’re with if they are delivering on dollars spent just to save a little money is fool-hardy. The ramp-up time for a new agency to learn your needs, your products, your style and your brand will just about be exhausted by the time the average recession is over, and it will have cost you more to get the same level of productivity in that time, just in time to reposition for the new economic conditions.

When times get tough, the tough get going in the marketing department, providing the market with visual evidence of your corporate strength, your leadership role in the sector, your expertise in the market, and the supportive strength you offer for your products and services. Don’t believe the nay-sayers who want to slash your marketing budget, reduce your headcount and reduce the quality of your materials. Everything you do here reflects on the health of your company, and cutting here shows the most and helps the least.

David Poulos, Chief Consultant at Granite Partners has been offering marketing guidance to firms for over 25 years. Specialties include non-profit marketing and full-scale strategic marketing campaigns. He can be reached at http://www.granite-part.com, or 410-472-4570.

Core Guidelines for Online Marketing

There are no hard and concrete rules when it comes to San Jose SEO. In fact, this field is flooded with not only different kinds of strategies but people who claim to be experts telling you to do this and that. With so many opinions, theories, and San Jose Web Design ploys floating around, things could get confusing. Even seasoned online marketing experts get baffled by the seemingly non-stop influx of internet marketing trends.

To help you launch a successful online marketing plan, here’s a list of guidelines that will hold true no matter what:

Anticipate your customer’s needs. Aside from riding on the current demand curve, learn how to predict what your customers will need. Nowadays, people share their thoughts freer and easier through social media. So learn how to use this tool to your advantage. Spend time reading what your customers or potential clients have to say and try to read between the lines of their comments and feedback. Once you know what they need you can stay ahead of the competition and provide that need before anyone else does.

Make yourself and your co-workers known to the public. People are not only interested in products and services but they are also interested about the people behind it. Take Steve Jobs for example. If people are only interested in the iPhone or other Apple gadgets, then no one would have bothered reading books and watching films and documentaries about him. So, take your About Us Page seriously. Fill it with relevant information and present it in such a way that readers will feel you reaching out to them. Convey warmth and sincerity with the stories and profiles regarding your business.

Write extraordinary content. Content is where most SEO happens. This is where most keywords are included to fare better in search results. However, when content is written solely for the purpose of ranking, you’ll be missing out on connecting with your readers. Aside from helping you rank high in search results, your content should aim to inspire, motivate, entertain, and inform your readers. Your content is one great opportunity to build trust and relationship with both your existing and potential clients. So, make your content special to make people think you are special, too.

Get in touch, literally! Online marketing is an amazing way to build relationships in a virtual way. But that’s the thing – these relationships are built over an invisible network. Although it’s a nice way to interact, nothing beats a personal meeting. Build a stronger relationship with your clients by giving them a call or encouraging them to stop by your office to meet you and your people personally.

A perfect and functional website is the best weapon to make your own identity on the internet marketing. San Jose Web Design experts can help to make your website unique and different.

What’s B2B Unified Marketing and how does it assist Your Business enterprise?

B2B unified marketing? is usually a term that appears to a lot of to be the latest buzzword employed in the business. On the other hand, underneath the sleek look from the latest buzzword can be a set of thoughtful techniques. Generally, B2B unified marketing requires broadcasting exactly the same message across all marketing mediums your enterprise utilizes. Nowadays, you advertise by way of television, print, radio, display, LinkedIn, Twitter, Facebook, and Google , among several other possibilities. To seriously develop your corporation, you need to be active on all of those mediums and you have to broadcast a equivalent message. Users who don?t experience a equivalent message across all mediums will become confused and lose interest inside your enterprise. That?s why you need B2B unified marketing. You may outsource your whole B2B unified marketing campaign to a bigger promoting agency.Or, you could complete the whole operation in home. When your whole B2B unified marketing campaign is coordinated, you decrease duplicate efforts, enhance the overall results your B2B unified marketing campaign generates, and streamline your marketing process,, among quite a few other items. What are some Barriers to B2B Unified Marketing Success?Success for B2B unified marketing most usually is blocked by organizational silos. A ?silo,? normally inside a bigger organization, or corporation, is when one particular department or team of people acts independently of all others. So, in the case of B2B unified marketing, one particular department may select to go one particular direction, when yet another may decide on to go a distinct direction, developing a disjointed promoting campaign.

What are Some Procedures for Producing Results?Essentially the most essential factor you’ll be able to do to help your B2B unified marketing campaign succeed would be to focus your attention on your customer?s details needs. It?s tempting to rather focus on your item, message, or channels of distribution, but the most important point is the consumer?s wants.Have you already tested out some sorts of content material? Do you may have any on the internet content material at all? On line content is the new medium persons use to discover organizations. You should have some kind of online content advertising and marketing campaign in spot so that you can obtain accurate B2B unified marketing achievement. Also, ensure you’ve got a method of comparing the final results of all of your distinctive advertising efforts so that you know you happen to be the truth is generating legitimate comparisons of one’s B2B unified marketing efforts. You could possibly discover areas exactly where you can be spending far more income and generating much more in profits. You may also come across you are overspending in some respects to your B2B unified marketing campaign. But, the primary point is you will need to have some method of comparison in spot.

What do you believe will perform nicely?What’s an Instance of B2B Unified Marketing Success? An example B2B unified marketing technique you might employ is to run a tv ad at a targeted audience. The ad then points people today to take a look at your web-site. The ultimate aim in the web-site in turn, will be to get individuals to buy your service. Once you possess a B2B unified marketing message that is the same across all of those mediums, then your campaign will encounter much superior final results. Present 1 message on tv and a further on your web-site, however, and your B2B unified marketing efforts will have confused individuals and failed. Hopefully, this doesn?t come about to you!Now that you know a number of the fundamentals of B2B unified marketing, how do you assume you can expect to begin to measure no matter if or not your B2B unified marketing efforts are delivering the top final results achievable?

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How To Build An Effective Internet Marketing Strategy

Marketing has been around for ages. Internet marketing is fairly new. Internet marketing strategy, while different in terms of the venue in which it takes place, is not all that unique compared to other marketing strategies. The principles that work with internet marketing strategy are actually the same ones that marketing experts have always used. And there are many schools of thouts regarding the basics of a marketing strategy. The basic four P’s approach is the most popular. That is Product, Price, Promotion, and Positioning are what you should consider when formulating your internet marketing strategy. However, there are a couple of factors that are somewhat unique to internet marketing. And focusing on them can make the different between a successful strategy and a weak one.

First, in internet marketing strategy, is the personalization of the message. It is important to not only identify who your potential customers are, but also to know what they are looking for. Your marketing message needs to be developed and customized to deal with your identified target customer base. This means that you should talk directly to your target market rather than as a general customer. If you are marketing head ache pills, make sure your marketing message addresses people with head aches and not just people with some form of pain. Know your market and address them directly.

Second in internet marketing strategy is privacy. With anything online, people are of course worried about their information being safe. You should make sure that your potential customer base has good reason to trust you with their information. Having information about your customers makes it easy to cater to their needs. Without security you will not get that opportunity. You need to make sure you have proper security to guard customer information. You need to make sure that current and future customers are aware of what steps you are taking to protect their information and privacy. Draft a Privacy Policy for your business and make it easily accessible to your clients. Don’t assume that your clients will know about your privacy policy – tell them. Make sure you put their minds at ease and they will in turn be willing to trust their information in your hands.

As with any business, customer service is important to your internet marketing strategy. This is because people need to know they are being cared for, especially in the cold world of the internet. Adding a customer service link and giving your customer an easy way to contact real representatives will aid your internet marketing strategy a great deal. Poeple like to deal with other people. Make sure you give your customers that option.

Internet marketing strategy is a necessity for not only online businesses, but also any business that wants to reach that group of people who use the internet. In order to get your strategy in place and running smoothly it is important that you understand that while many aspects of internet marketing are the same, there are also aspects of it that differ from real world marketing. Addressing these aspects is as important as paying attention to the basics.

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