Internet users are increasing day by day all over the globe. Internet technologies have made people’s life easy. People search on internet according to theirs requirement like information search, local search, video search, image search etc. If you’re looking for some information on internet, just search on search engines like Google, Yahoo, Bing etc and get the desired and relevant results. The results are displayed as a list of website links containing the information being searched by you. So if your website is missing from those search results, you have potentially lost a lead for your business. The same holds true if you’re not able to reach your target audience present on various social media platforms like Facebook, Twitter, Google Plus, LinkedIn etc. That’s where Online Marketing comes to help your business reach the potential customers online and generate high traffic, visitors, leads and more sales with a good return on investment (ROI).
Online marketing is also known as internet or digital marketing. It involves internet to promote your website, products or services to the online customers. There are a variety of strategies which help in online marketing such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Pay Per Click (PPC) advertising, Online Reputation Management (ORM), Social Media Marketing (SMM), Email Marketing, Social Media and Content Marketing. Let’s look into these strategies in some detail:
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) is a process to promote a website in Search engine’s organic results. It has two optimization ways – On-page optimization and Off-page optimization. On-page optimization makes a website search-engine friendly. It has several techniques like Keywords analysis, Competitor analysis, Business analysis, Meta tags creation, Content Optimize, Site architectures, Keywords density checker, Broken links, Loading time, Page size, Sitemap.xml, Robots txt file, 301 & 302 redirection and many more things. Off-page optimization focuses on link building by generating back-links i.e. links from high quality and relevant sites pointing to your website. Google and other search engines consider this as an important factor to determine the ranking of a website. It uses several techniques for link building e.g. Directories submissions, Social bookmarking, Blog Comments, Articles submission, Classifieds, Video sharing, Image sharing, Press Release submission and many more things.
Search Engine Marketing (SEM) / Paid search:
SEM is paid advertising on search engines e.g. Google Adwords, Bing, Yahoo etc. which helps particularly in the commercial advertising, marketing communities etc. Paid search is a method to assure that your website traffic targets your customers. PPC’s main focus is to convert your website traffic into leads that result in increased sales. Get more sales, leads, more conversion, CTR, impression, High ROI from right customers with affordable costs.
Social Media Marketing (SMM):
Social media Marketing is part of online marketing services. Social media marketing is the process of getting more website traffic or attention through social media sites. It’s main focus is to spread news, products, services, events, build brand awareness etc by advertising on various social media platforms. It includes YouTube Video marketing, Facebook marketing, Twitter marketing, Google+ marketing, LinkedIn marketing, Pinterest marketing, Instagram etc.
Email marketing is one of the easiest and quickest way to reach target and existing customers by email. Email marketing can help to generate more website traffic and leads with relatively less effort and cost. Use effective email marketing campaign to send business product or service ads, request for new business, promotions and offers, brand awareness and many more things.
Online Reputation Management:
Online reputation management techniques are an integral part of digital marketing strategy. Online reputation management is an effective way to get new customers through positive reviews and feedback. Many potential customers rely on the reviews, of a product or service, found online on various social media sites, e-commerce websites and various portals. So good reviews and positive feedback definitely helps to build online reputation of a brand or business and thereby turning potential customers into your clients.
Content marketing plays very important role in online marketing strategies. It involves creation and sharing of a variety of content like articles, news, press releases, videos, e-books, infographics, white papers, case studies, how-to guides, photos, etc. which helps to acquire new customers and retain existing customers as well.
Social Media Optimization (SMO):
Social media optimization helps to increase website traffic. Businesses create pages on various Social Media Networks like YouTube, Facebook, Twitter, LinkedIn, Google+, Pinterest etc, post regular updates and actively engage with the large community of user base and build a fan following and brand awareness on these platforms.
Online marketing has dramatically evolved over the past few years. Most companies have decided to create dedicated marketing teams which test and finalize their marketing strategies. At WHTL, we have an excellent team of online marketing experts which offer high quality online marketing services in India and across the countries.